Getting app downloads is a tough task and an important one too. After all this is the real business. The more the downloads, the better are your profits. Before we dive into the main topic, let us understand the scenario at the App Store.
The Scenario
When you submit your app in the App Store, you stand amongst a queue of around millions of apps. Each of these app developers work to make their app stand out of the crowd and to be one of the top apps in the App Store. In such a fierce environment, making profits is a really challenging task. Daily thousands of apps are moved out of the Play Store due to inactivity or other causes. Therefore one needs to be active and regularly move up if they want to sustain and the only way of doing that is by increasing app downloads.
In this article, we will talk about the ways to increase app downloads.
App Quality: This is the foremost thing that needs to be ensured. You cannot people to use your product unless it’s the best. With so many competitors, you need to make sure that your app is the best product available in the market. Your app should be stable and there should be no bugs or crash issues. Not only that, your app should have all the features there is to offer in a particular segment. Work on your app design and UI, its icon and features. Keep providing updates for your app and also try introducing new features after every 2 months. This way you can keep your users interested in your app. User dissatisfaction can lead to a poor market for your app and this should be avoided at all costs.
Marketing: You need to generate awareness amongst the users about your app. Get people to know about your app. This is the only way to ensure that your app is downloaded. There are a number of marketing strategies and you should be very careful in selecting the right plan. Invest some money on advertisements and contact marketing agencies to help you through the process. A good marketing plan can work wonders for your app.
Traditional Advertising: Nothing can match promotion platforms like the old school traditional advertising. It involves the use of print media like newspaper, magazines and handouts to advertise and promote your app. It also includes the use of digital media like TV ads to promote your app. Creativity is the key in this. You need to attract a large number of people and you have a lot of options and facilities to choose from. Following the traditional approach boosts your visibility multi fold and also helps you to gain trust and good name among people.
Search Engine Optimization: This is one of the most effective ways of promoting your app. Basically you optimize your app according to buzzing keywords and this increases the chances of your app coming in the top search results in search engines. SEO has been in use for a long time now. Developers depend on this for advertising and why not. SEO has tremendous potential to get you valuable users and to increase your app downloads.
Video Teasers: Videos are the new trend today. Very few people have the patience to go through newspapers or blogs and read the lengthy paras. Blogs, no doubt, are one of the best ways for promotion but not many people go through them. Videos, however have been found to indulge people. And that’s why video teasers are seen as the new mode of promotion for the masses. With a creative video and a fairly good content, you can target a large number of people and hence gain the publicity you were aiming for. The more people know about your app, the higher there will be chances of app downloads.
Buy Android App Store Installs: Yes, you heard it right. You can buy android app installs. We know many of you would tell that it’s an unethical thing to do. Well, let us explain why this is a good step. As we said, it is extremely difficult for a new app to get downloads but this can be changed. If you buy app installs, your app downloads will increase. This will do two things. One: your app downloads increases which helps your app to move up the app chart. And second: more number of downloads improves your app’s good name. People start trusting your app and once your app visibility increases, you are set to move up and up the app store chart.