There are over 2.6 million Android apps in the Google Play store and over 2 million apps in Apple’s App Store, used by approximately 3 billion smartphone users worldwide, which these figures growing every year.
These are enormous and staggering numbers, especially if you’re a developer trying to get your app noticed. How do you stand out in a crowded field of competitors? And perhaps more importantly, how do you get your app to rank high in an App Store search, and make sure it matches the intent of searches in the App Store searches?
The key is using strong App Store Optimization strategies implemented by TOP ASO AGENCIES.
Some of the strategies applied by TOP ASO AGENCIES are:
1. Start With a Descriptive Title:
A good name not only identifies what your app does to prospective users, but it can also improve your rankings. it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking. TOP ASO agencies make strategies to come up with a creative title that is unique, descriptive, and keyword-rich.
2.Use Keywords Wisely:
For the best App Store Optimization, top ASO agencies strategies to use keywords wisely because there is a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Here are a few other strategies made by TOP ASO COMPANIES to pick up the best keywords for your app:
- Try to put your top keyword in your app name
- Use words rather than phrases
- When researching keywords, look at singular versus plural and choose the one with the best numbers.
- Try to avoid using conjunctions and prepositions as keywords.
- Use commas rather than spaces to separate keywords.
- Use digits instead of spelling out numbers.
3. Describe Your App Well:
For both Apple and Android apps, your app description is like your website’s landing page. If you’ve brought your potential buyer this far, you want to be able to close the deal and make the sale! Therefore, your app’s description and page within the app store should be viewed as an important part of your App Store Optimization Strategy.